How We’re Engaging Customers to Improve the Pallet Buying Experience
Just because there is a high demand for pallets, it doesn’t mean that we can sit back and watch business roll in. In fact, the heightened demand has presented many challenges. From sourcing scarce material to locating sawmills with ample capacity, our employees are working harder than ever to keep up with customer demand within reasonable lead times.
Although we work hard, we know our customers have a choice when it comes to pallet vendors. That’s why we rely on customer engagement as well. The goal of our engagement strategy is to improve your pallet buying experience, beyond what is expected. Here’s how we approach it:
- Online: We have a strong online presence, which includes a responsive Web site, social media accounts, a blog, and an email newsletter. We regularly update our social media and blog sites with articles, news, industry tips, employee recognition stories, corporate outreach, and fun quizzes. On every platform, we invite customers to comment. The feedback we receive helps us tweak the content we provide, and it also helps us improve our services.
- Print: Although email and texts are convenient, we still feel it is important to take time and write hand-written notes to our customers. We do this to check in, express gratitude, or celebrate milestones. It’s such a small gesture, but we believe it holds so much value and truly shows that we care.
- One-to-one: With so much of businesses being conducted remotely, many organizations are underestimating the power of face-to-face (or one-to-one) interaction. But not at Rose Pallet. We are safely operating with an onsite workforce. Our staff regularly calls on clients to ask them how they’re doing and what we can do better to assist them. And now that it’s safe to do so, we use the opportunity to schedule site visits as well. In fact, we’re on our phones constantly. And if we happen to miss an incoming call, we get back to customers within minutes. Some of our customers told us our competitors are not even returning calls. Moreover, some told us that when they requested a facility visit, they were told, ‘Our reps don’t travel.’
Ultimately, we’re interested in a full pallet management relationship with our customers. It’s why we focus on client relationships and providing great customer service. If you’re experiencing a less-than-satisfactory experience with your pallet provider, contact us. We’re happy to consult and help you solve your pallet needs.