Marketing Manager

Are you are looking for a dynamic position where you can hit the ground running and make an immediate impact in a rapidly growing company? Then look no further, you’ll be a great fit for Rose Pallet. Rose Pallet in Westmont, IL is looking for a results oriented Marketer to join our team. You will be an instrumental part in building B2B marketing strategies that attract, nurture and ultimately convert. This position will be focused on the planning and execution of digital advertising campaigns, search engine optimization, website management, social media management as well as the measurement and reporting of these activities from end-to-end. The ideal candidate will have 3-6+ years of experience in a marketing and/or B2B digital marketing role. Role will report to co-ownership. Office: 60% (3 days per week) Home: 40% (2 days per week)

Basic Qualifications:

• Bachelor’s degree in marketing or related field, with a minimum 3+ years in a marketing specialist, B2B digital marketing, and/or social media management role
• 3-6+ years of direct, hands-on experience running and managing SEM campaigns via Google/Bing ads, digital display campaigns, and social media campaigns
• 3-6+ years of comprehensive experience using Google Analytics (or similar tool) to analyze performance and making/implementing data-driven decisions to improve performance
• B2B social media fluency, native use and knowledge of LinkedIn, Facebook, Twitter, Instagram, and TikTok, and their ad platforms
• Experience with marketing software (CRM, Adobe Creative Suite), applications (Web analytics, MailChimp or similar mass email software, Google Adwords, Google Analytics, etc), and Microsoft Office suite
• Experience planning and executing B2B and/or multi-channel marketing campaigns
• Experience developing performance metrics, tracking and analyzing campaign performance
• Experience managing CRM and lead pipelines, developing lead-generation strategies
• Experience managing, updating website landing pages
• Working knowledge of public relations
• Ability to plan and execute trade show and event activities
• Highly organized with great attention to detail
• Outstanding communication, writing, and presentation skills
• Must be a highly motivated, self-starter and must have the ability to flourish in a rapidly changing, startup-type environment

Preferred Qualifications:

• Previous experience in hyper-competitive manufacturing, transportation, and/or logistics industries is preferred
• Experience working with Salesforce CRM

Skills you will need to succeed:

• Collaborates and Cooperates with Team: Commits to and supports a collaborative and high-performing working environment with peers and management
• Drives for Success: Seizes opportunities and proactively takes concrete actions to complete tasks. Goes the “extra mile” and overcomes obstacles to improve outputs
• Focuses on the Customer: Seeks to understand underlying customer needs to create value. Drives the team to maintain focus on customers
• Manages and Supports Projects: Effectively plans executes, and supports project needs to support management and the larger Rose business
• Organizes and Executes with Accuracy: Leverages a systematic, efficient, and organized approach while ensuring quality and accuracy of results
• Thinks Critically and Resolves Problems: Responds to emerging problems in an accurate and timely manner. Where possible, leverages available resources to address situations before they occur

Job Duties and Responsibilities:

• Develop a strong understanding of industry, products, competition, and marketing goals and objectives of the industry
• Brainstorm, propose new ideas, plan and execute integrated, multi-level B2B digital marketing campaigns that leverage SEO, social media, inbound marketing, email campaigns, events, etc
• Measure the effectiveness of campaigns against key performance indicators (KPIs)
• Design, build and maintain Rose Pallet’s social media presence and blogs
• Manage and maintain website and social media channels, implement unique and innovative strategies to drive traffic
• Brainstorm creative, innovative growth and lead generation strategies
• Maintain company CRM and lead pipeline
• Research, plan, and execute PR campaigns and company philanthropic efforts
• Plan and execute all company participation in events and trade shows
• Create, design, and source any integrated marketing materials or services as needed
• Provide integrated marketing support to company’s sales team as needed

Benefits:

• Company provided laptop
• Company provided cell phone
• PTO
• Health/Dental/Vision Insurance Plans
• 401(k) Retirement Plan

Rose Pallet is a rapidly growing leader in pallet and crating solutions. Our focus on service has put us at the forefront the pallet industry. We look for people who have bold new ideas, courage, and a pioneering spirit to join forces to revolutionize the way we do things and have fun along the way. Our culture thrives on intellectual curiosity, cognitive diversity, and bringing your whole self to work — and we have an insatiable drive win and grow. This is your chance to join a rapidly growing company where your hard work and great attitude are guaranteed to make a difference. The statements included in this job description are not intended to be all-inclusive. They represent typical elements and criteria necessary to successfully perform the job. Other duties may be assigned as required. Requirements for this job are subject to modification by the Company and its designers and reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Rose Pallet provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. EOE/DFWP