Pallets Move the World, but Customer Engagement Moves Business
While pallets move the world’s products, they’re not exactly engaging… In fact, most people don’t give much thought at all...
While pallets move the world’s products, they’re not exactly engaging… In fact, most people don’t give much thought at all...
While pallets move the world’s products, they’re not exactly engaging… In fact, most people don’t give much thought at all to pallets. Yet, at Rose Pallet, we see a great need for these wooden and plastic platforms. However, just because there is a demand, it doesn’t mean our pallets sell themselves. So, how do we get pallets to elicit a response or ‘move’ our customers? The answer hinges on customer engagement or CE.
In its simplest terms, customer engagement is defined as communication between a customer and an organization through various channels of correspondence. This connection can be a reaction, interaction, or an effect which takes place online and offline. We’ve identified three critical areas that help strengthen CE in any business, regardless of market.
At Rose Pallet, we regularly call on our clients and ask them how we’re doing and what we can do better. During these interactions, we can identify trends in responses which help us to shape our business and operations. For example, pallets can easily be overlooked until an emergency arises and a shipment is held up due to lack of supply or non-compliance issues. Then, pallets become front and center. To help our clients avoid stressful scenarios such as this, we can custom-design pallets for unique logistical needs and help implement pallet management programs to assist with supply and inventory.
Ultimately, the key is to engage with customers, start a discussion, and take action in order to move business forward, retain loyal clients, and create a positive experience. What does your business or organization do to engage customers? Please comment below…
We are grateful to our clients, vendors, and the surrounding community for supporting our business in 2020 despite all the challenges. Now, as we move into 2021, we are excited for what lies ahead. Our president, Guy Gruenberg, took a few moments to reflect on the past and provide his thoughts on the future.
continue reading double_arrowPallets are in high demand and many pallet companies are having their best year in terms of sales. Might be the right time to acquire a pallet business? Our owners know a thing or two about it as they explain in this recent interview…
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